Thursday, March 27, 2014


Misperceptions are something we all deal with on a day to day basis. 

Aren't there things that people think about you that just aren't true?  They can be small and trivial, or something bigger.  In a snap, someone can come to the wrong conclusion about you or a business after just an instant.  One misperceptions about myself would be that I'm always upset or mad about something.  I get asked often if I'm mad or if something is wrong because of the expression on my face.  Honestly, that's hardly ever the case!  I just don't have a nature smiley expression.

In agriculture there are also misperceptions!  In Illinois, we have a regional restaurant called Meatheads Burgers and Fries.  Meatheads serves all-natural burgers that are made to order, never frozen and are 100% Certified Angus Beef.  They are incredibly proud of the product they are serving to consumers, which they should be!  They're good burgers served with fresh toppings and locally baked buns.  Sounds impressive and tasty, right?!?

But... you knew there would be but, for a while Meatheads was using a logo that didn't accurately reflect their always fresh, never frozen Certified Angus Beef burgers.  Check out their old logo below and see if you can find the issue.


Have you figured it out? 

If not, I'll spill the beans.  The cow silouette is not one of a beef cow.  That ladies and gentleman is a dairy cow!  See what I mean...  Dairy cow. 

To compare, here's another picture to help you see the difference between a beef cow and a dairy cow.  Remember it's not just about color.  Both dairy and beef cows come in a variety of colors!  The beef cow on the left is an Angus and the dairy cow on the right is a Holstein.

Persistence from agriculturists and beef producers paid off though!  Meatheads modified the silhouette in their logo to better represent the 100% CAB burgers that they proudly serve.  


The fact that they made the change proves that Meatheads wanted to right the mispercetion they were imparting on the people eating at their restaurants!  Way to go Meatheads!


  1. Very perceptive! I would have never noticed unless you pointed it out! I was looking at the wording, the fonts, the design, everything but the cow! Ha! But once I did look at it popped out of the screen at me!

  2. That's cool that they actually changed! It is a pet peeve of mine too.

  3. Very cool. I wouldnt have known that either (I know there are differences between the two, but probably would not have noticed the silouette difference) Love that they made the change and I think it looks better now anyway!

  4. love your blog, I just came across it and immediately followed! Im a new blogger and would love if you checked out my page =] love that you put stuff like agriculture on your blog!!

  5. That's a big pet peeve of mine as well!

    Keep up the great work in sharing, Myla! :)